Michelle James
Chief Executive Officer, AA Insurance
Michelle is responsible for leading AA Insurance to its next level of success, building on our customer centric culture and shared vision to earn the trust of every New Zealander by protecting what matters most. Michelle has 20 years’ experience in executive and senior leadership roles on both sides of the Tasman, specialising in transformation and the creation of innovative customer and digital experiences.
Michelle has held a number of executive portfolios at Tower and was an executive of Spark Digital. During her 12 years in Australia, Michelle held several senior customer and product leadership roles at Telstra Corporation, leading significant cross company transformation and simplification programmes.